Let’s rewind to a chilly January day in 2024, when Estonia’s startup scene buzzed with anticipation at Startup Day. Amid a sea of bold pitches, BoxBox emerged as a standout, clinching the coveted Mooncascade Sparring Award. For founder Markus Evardson, it was a defining moment that propelled their peer-to-peer storage vision from a Tallinn garage idea to a national contender. One year later, as we reflect on that victory, it’s clear this win laid the groundwork for BoxBox’s meteoric rise.

The Big Win That Started It All

Held at the vibrant hub of Estonia’s entrepreneurial spirit, Startup Day showcased 20 top startups, but BoxBox’s innovative approach stole the show. Their pitch—turning unused basements and garages into affordable, eco-smart storage—resonated with judges, earning them the Sparring Award for creative problem-solving. “It was surreal,” Markus recalled. “We went from door-knocking to standing on that stage, knowing we’d cracked something big.” The prize? Not just recognition, but a launchpad spot in the Top 20 at Slush 2024.

Why It Mattered

Back then, BoxBox was bootstrapping with just a handful of locations. The win validated their lean, human-first model—AI matching that fills units 30% faster, dynamic pricing cutting CAC by 50%, and a digital platform slashing CO2 emissions. It was a signal to investors and hosts alike: this startup was here to stay.

The Legacy Lives On

That January triumph echoes today as BoxBox launches its new app and eyes U.S. pilots. The Startup Day stage was where their hustle met opportunity, setting a trajectory that’s turned idle spaces into revenue streams for hosts and affordable solutions for renters.

Nostalgic for that moment? Relive it at appboxbox.com and use code “Throwback24” for 5% off your first rental.

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