
From the tech hubs of Silicon Valley to the bustling boroughs of Brooklyn, if you've ever wrestled with a garage full of holiday decorations or a closet bursting with seasonal sports gear, we've got game-changing news that'll clear some space in your life. BoxBox—the Estonian-born, Europe-conquering self-storage platform—is officially launching in the USA! What started as a peer-to-peer "Airbnb for warehouses" amid Baltic winters has now scaled to over 15,000 units across Europe, and we're bringing our app-powered magic stateside.
Why the USA? Tapping into the World's Largest Storage Powerhouse
The US isn't just the land of opportunity—it's the self-storage capital of the globe, with demand fueled by urban density, frequent moves, and e-commerce explosions. As of September 2025, average rents are ticking up 0.9% year-over-year to $16.80 per square foot, signaling stabilization after oversupply jitters, while transaction volumes hit $2.85 billion in H1 alone—nearly matching pre-pandemic peaks.
Trends point to a rebound: Increased moving activity, price sensitivity driving flexible short-term options, and tech integrations like AI management tools reshaping the game.
BoxBox saw the gap: Traditional facilities are pricey and rigid, but our model—connecting idle garages, basements, and warehouses with renters via a slick app.
Launching first in high-demand metros like New York, Los Angeles, and Austin, we're blending European efficiency with American scale. "The US market's maturity meets massive untapped peer-to-peer potential—it's our next big unlock," shares co-founder Markus Evardson.
This US leap catapults BoxBox from European darling (top 15 among 1,000s of startups) to transatlantic titan. As self-storage evolves with tech and sustainability—mirroring a resilient sector stabilizing in 2025 amid economic shifts—we're not just storing stuff; we're storing dreams, from startup prototypes to family heirlooms.